The term “Workplace Marketing” might not be familiar to many business owners, even though many probably use it at their own companies. Workplace marketing involves the sale of products or services to employees, mainly insurance and healthcare. It is a tool that can help your business attract and keep good workers. By understanding workplace marketing and its benefits, you can make your business stand out as a place where people want to work.

Innovative offerings such as the CY125 Plan and Key Benefits, allow employers and employees to generate pre-tax savings through determined contribution amouts and allow for a suite of products to be offered to the employees as well.

Voluntary carriers such as Aflac, Colonial Life, Amalgamated Life and Allstate Workplace Division are some of the best examples of companies who excel at allowing companies to offer voluntary benefits to their employees at little or no cost to the employer.